Sublime
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Everything in Language is a truth claim. So they need the similes to compare things to, to make true things that aren’t there yet, that they need to say. It might not be that they can think of it: maybe Language just demands it.
China Mieville • Embassytown: A Novel
Metaphors may create realities for us, especially social realities. A metaphor may thus be a guide for future action. Such actions will, of course, fit the metaphor. This will, in turn, reinforce the power of the metaphor to make experience coherent. In this sense metaphors can be self-fulfilling prophecies.
George Lakoff • Metaphors We Live By

More than just analogy, metaphor shows us the connection between situations with a similar feeling tone.
Toko-pa Turner • The Dreaming Way: Courting the Wisdom of Dreams

- O termo “lugar-comum” remonta à Grécia Antiga, quando, em tribunais ou encontros políticos, o orador registrava os argumentos num “lugar comum”, facilmente acessável por todos.
Tiago Forte • Criando um Segundo Cérebro: Um método comprovado para organizar sua vida digital e desbloquear seu potencial criativo (Portuguese Edition)
Paul explained that nonthinkers, those who weren’t going to move history forward in any way, those who preferred to let others do their thinking for them, loved the term slippery slope, he explained that slippery slope was a favorite term among those who wanted to erase distinctions between discrete things in order to better control those around
... See moreAntoine Wilson • Panorama City
Good example of motif:
“On one side, we had the recipe fundamentalists, like my aunt who wouldn’t dare swap out walnuts for pecans, lest she commit a culinary sin worthy of excommunication.“
In a single example, there are three words that all point to the same religious metaphor: fundamentalist, sin, excommunication. Motif speaks to how strong your
... See moreThe people who get to impose their metaphors on the culture get to define what we consider to be true.
~Lakoff & Johnson