Sublime
An inspiration engine for ideas
Advice on getting a job in advertising from David Trott, with a special focus on the importance of positioning your work in a portfolio for success in the industry.
LinkDear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it,... See more
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it,... See more
Patricia Maeda messaged you
In 1977, The world's Highest-paid Copywriter started a workshop.
Each participant paid $4000.
For 23 years, he taught the same 10 Psychological triggers to boost Sales.
Here's a breakdown: https://t.co/IYhtoNDOYE
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of
... See more
David Ogilvy on how organizations often focus on reducing costs, but should really focus on improving output:
"Clients who haggle over their agency's compensation are looking through the wrong end of the telescope. Instead of trying to shave a few measly cents off the agency's fifteen per cent, they should concentrate on getting more sales results
... See more