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Instead of assigning a project to one creative group, he had a habit of putting several groups in competition. It was enough, he once said, ‘to send strong men staggering to buy a goat farm.’
David Ogilvy • Ogilvy on Advertising
Instead of assigning a project to one creative group, he had a habit of putting several groups in competition. It was enough, he once said, ‘to send strong men staggering to buy a goat farm.’
David Ogilvy • Ogilvy on Advertising
David Ogilvy on how organizations often focus on reducing costs, but should really focus on improving output:
"Clients who haggle over their agency's compensation are looking through the wrong end of the telescope. Instead of trying to shave a few measly cents off the agency's fifteen per cent, they should concentrate on getting more sales results
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From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p
