The Year of the Normie
When I say “normie,” I don’t mean anti-creator. I mean anti-performance. A normie can absolutely be on ShopMy. The difference isn’t whether there’s a link — it’s whether the link is the point. Normies lead with taste and say, “Hey, you might like this.” They don’t start with monetization and reverse-engineer a personality around it.
The Year of the Normie
2026 will be the year of the normie