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writer make all sentences short or avoid all detail and treat subjects only in outline, but that every word tell.
William Strunk JR. and E.B. White • The Elements of Style, Fourth Edition
It’s amazing how often an editor can throw away the first three or four paragraphs of an article, or even the first few pages, and start with the paragraph where the writer begins to sound like himself or herself.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
Warriner’s English Grammar and Composition
Stephen King • On Writing: A Memoir Of The Craft (A Memoir of the Craft (Reissue))
It pays to write short sentences and short paragraphs, and to avoid difficult words.
David Ogilvy • Ogilvy on Advertising
E. B. White makes the case cogently in The Elements of Style, a book every writer should read once a year, when he suggests trying to rearrange any phrase that has survived for a century
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
Just because they’re writing fluently doesn’t mean they’re writing well.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
Weaver was a professor of rhetoric.
Richard M. Weaver • Ideas Have Consequences: Expanded Edition
Always use “that” unless it makes your meaning ambiguous. Notice that in carefully edited magazines, such as The New Yorker,