Sublime
An inspiration engine for ideas
story about how a company wins on the outside by serving the customer better than its competitors.
James Allen • The Founder's Mentality
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W. Chan Kim • Blue Ocean Strategy
First, be a learning organization.
Brant Cooper • The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
Although the framework and questions presented here are stated in terms of competitors, the same ideas can also be turned around to provide a framework for self-analysis.
Michael E. Porter • Competitive Strategy: Techniques for Analyzing Industries and Competitors
Creating new market space, W. Chan Kim and Renée Mauborgne, Harvard Business Review, Jan–Feb 1999.
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
THE BARRIERS TO COMPETITION HAVE MOVED FROM THE PHYSICAL TO THE INTELLECTUAL, AND FROM WITHIN THE COMPANY’S CONTROL TO OUTSIDE IT.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
Big Fish, Small Pond: Positioning to win a subsegment of an existing market
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
finding a unique way to serve your chosen segment profitably.