Sublime
An inspiration engine for ideas
The less a buyer knows objectively about the quality of the products and prices in an assortment, the stronger the pull of the “magic of the middle” will be.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
Making yourself "scarce" is something to ponder.
Frank Slootman • TAPE SUCKS: Inside Data Domain, A Silicon Valley Growth Story
To increase the “value of your value,” the key is to make access to you and your specialized knowledge more private and personal.
Eddie Yoon • Snow Leopard
A tendency to perceive women wearing red as more attractive and men wearing red as more dominant.
William Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
One group of students saw the slogan “Live the healthy way, eat five fruits and veggies a day.” Another group saw “Each and every dining-hall tray needs five fruits and veggies a day.” Both slogans encouraged people to eat fruits and vegetables, but the tray slogan did so using a trigger. The students lived on campus, and many of them ate in dining
... See moreJonah Berger • Contagious: Why Things Catch On
5 Investment
Nir Eyal • Hooked: How to Build Habit-Forming Products
Corporations have discovered that there’s a profit to be made in giving away points and turning behavior into a game. Frequent-flyer miles, Peloton standings, and Duolingo streaks all exist to make us feel as though we’re doing something significant.