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One particular CSI story involved lost revenue on hotel payment transactions.
Thomas H. Davenport • Keeping Up with the Quants: Your Guide to Understanding and Using Analytics
quality is your edge, you can’t compromise it.
Isadore Sharp • Four Seasons
Marketers must quantify the value of products, customers, and distribution channels––all under various pricing and promotional scenarios.
Neil Bendle • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
New York Times, and The Weather Company.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
quality, service, culture, and brand.
Isadore Sharp • Four Seasons
University professor
Timothy Butler • Getting Unstuck: A Guide to Discovering Your Next Career Path
friendly staff remembered their foibles and anticipated their preferences.