Keeping Up with the Quants: Your Guide to Understanding and Using Analytics

100 Common Senses in Statistics and Freak Statistics, that are designed to help the nonstatistician understand and be more “literate” with statistical information.

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got pages and pages of metrics,” Joy said, “but they were just data—they didn’t answer the ‘So what?’ question.”

the prior reports showing upticks and downticks didn’t use a methodology that was linked to her business question;

Competing on Analytics and Analytics at Work,

Problems analyzed and decision policies implemented spanned problems from determining machine quantities and layout to managing work-in-progress and equipment maintenance.

Their recent analysis projects run from selecting features for future products to playing out product roadmap scenarios to allocating critical engineering resources to project portfolio management.

The customer’s willingness to buy a product at a certain price (known as a price elasticity model) hasn’t changed, even though the economy has deteriorated. The customer sample on which we tested various versions of Web pages several years ago is similar in their preferences to the customers we have today. The predictive model we created on mortgag

Consequently, we recommend Heinz Kohler’s Statistics for Business and Economics as your main text.17 As one reviewer commented on Amazon.com: Best Stats Learning Book Ever.