Sublime
An inspiration engine for ideas
Zara is building a hybrid business model, where it combines fast fashion with cues of luxury (curated capsules, art direction, photography, model selection, styling). Zara is still in the business of the mass consumption of standardized products, but now it’s also in the business of considered consumption of signaling products (Peter Lindbergh merc... See more
Ana Andjelic • Deconstructing Zara's strategy
Let’s look at each of these three elements in detail. Idea – Great trend ideas are unique descriptions of a shift in culture, business or behavior in a concise enough way to be meaningful without being over simplified. Impact – A trend has impact when it causes people to start changing behavior, or companies to adapt what they are selling
Rohit Bhargava • Non-Obvious: How to Think Different, Curate Ideas & Predict The Future
What is a trend?
Molly • 18 cards
The Trends That Are Shaping Our Future
Hope Jahren • The Story of More: How We Got to Climate Change and Where to Go from Here
Market Trends
Jin Kim • 2 cards
Our tastes are ever more niche. We gravitate towards communities and brands, or both, that cater to our niche tastes. Tracksmith, Telfar, Crown Affair or FatherFoods are some of the examples. In this micro-taste communities’ landscape, mass fashion brands come across as too generic and superficial. The winning growth strategy instead is to go deep ... See more
Ana Andjelic • Big Fashion's Niche Future 🙌
8 marketing trends in 2025: consumer perspectives on AI and social media
The research report analyzes consumer attitudes towards AI and social media marketing trends in 2025, highlighting preferences, skepticism, and the influence of different generations on purchase decisions.
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