Sublime

If you want to do better as an investor, the single most powerful thing you can do is increase your time horizon.

PAIs should be time-bound: Ideally, you want users to complete the PAI within a specific timeframe.

One of the tasks you need to complete is to determine a strategy for your key technology assets or asset classes. This analysis includes three components, shown in Figure 2-6: (1) determining the asset classes’ impact on Lean Value Tree (LVT) goals, (2) speculating on the rate of change of this area of the business, and (3) determining the current

the horizon 3

Think of the duration of a project as an open window. The longer the duration, the more open the window. The more open the window, the more opportunity for something to crash through and cause trouble, including a big, bad black swan.

In the long term, the full flow is important and, as the physical economy grows and society’s “ecological footprint” expands, the long term is increasingly coming to be the short term.

Strategists now need to operate across three temporal bands: Most briefs only live in band 1. But brand trust, category design, and meaningful innovation - they happen in 2 and 3.

• Immediate Tempo

• Mid-Term Rhythm

number. The aim is to develop projects that are likely to have positive returns under any of the scenarios. The