Sublime

Given the nature of subscription’s recurring revenue business model, it’s no surprise that the fastest-growing companies are the ones that are most successful at growing revenues from existing customers. Upselling is critical not only to increasing revenue, but also to customer retention, because the more value your customers get from your services

On the other side of the spectrum, companies like Veeva Systems had a low-cost business model from the get-go. Veeva, founded in 2007, makes cloud-based customer-relation-management software for biotech and pharmaceutical companies. By focusing on the life-sciences industry, Veeva developed a deep knowledge of data management and regulatory complia

As it turns out, stores are still incredibly valuable, and brick and mortar retail is far from dead—traditional retail just needs to flip the script.

They allow them to give their customers what they actually want—the outcome, not the product. The milk, not the cow. That’s the story of Komatsu and Caterpillar in the construction industry. And this is why we believe that every company has the potential to reinvent and thrive in the Subscription Economy.

The music industry is managing three transitions at the same time: from physical to digital, PC to mobile, and download to streaming.

But as technology shifts to the cloud, there’s a complementary shift happening in favor of opex over capex. Operating expenses bear the advantage of a pay-as-you-go model for services used with comparatively little to no up-front investment. Not only is this a greater value prop, as a business is getting exactly what it pays for, but it’s also a st