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institutional knowledge

Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

Transformational.

Andy Stefanovich • Look at More: A Proven Approach to Innovation, Growth, and Change

Rich media requires special handling.

Theresa Regli • Digital and Marketing Asset Management

A

Andreas Stieger

@andreasstieger

committed to solving problems for their customers.

Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

whatmatters.com.

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

marching orders,

Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

Ambassador of Insights

Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

digital assets as the media file plus its metadata.

Theresa Regli • Digital and Marketing Asset Management