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THE WHO Growth teams should bring together staff who have a deep understanding of the strategy and business goals, those with the expertise to conduct data analysis, and those with the engineering chops to implement changes in the design, functionality, or marketing of the product and program experiments to test those changes.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Jim Collins...shares a different approach for identifying your wheel...for larger corporations:
1. Create a list of significant replicable successes your company has achieved 2. Compile a list of failures and disappointments 3. Compare the successes to the disappointments and ask, “What do these successes and disappointments tell us about the... See more
1. Create a list of significant replicable successes your company has achieved 2. Compile a list of failures and disappointments 3. Compare the successes to the disappointments and ask, “What do these successes and disappointments tell us about the... See more
Lenny Rachitsky • Flywheels, flywheels, flywheels
[To determine a companies flywheel,] i'd start a list:1. What are the core assets of your business? e.g. cars, content, hardware devices2. What are the core actions users take? e.g. signing up, inviting friends, purchasing3. What are the core needs of your users? e.g. something to watch, a ride, discounts4. What are the natural outputs of your... See more