Jim Collins originally used the Flywheel as a metaphor in Good To Great:Picture a huge, heavy flywheel — a massive metal disk mounted horizontally on an axle, about 30 feet in diameter, 2 feet thick, and weighing about 5,000 pounds. Now imagine your task is to get the flywheel rotating on the axle as fast and long as possible.Pushing with great... See more

I’ve come to see the flywheel effect as one of the most important strategic principles to come from all of our research into why some companies become great, why some fail to become great, and why some fall from greatness. The big winners are those that take a flywheel from ten turns to a billion turns rather than crank through ten turns, start

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