Jim Collins - Concepts - The Flywheel Effect


Jim Collins originally used the Flywheel as a metaphor in Good To Great:Picture a huge, heavy flywheel — a massive metal disk mounted horizontally on an axle, about 30 feet in diameter, 2 feet thick, and weighing about 5,000 pounds. Now imagine your task is to get the flywheel rotating on the axle as fast and long as possible.Pushing with great... See more
Eric Jorgenson • Flywheel Effect: Positive Feedback Loops - Eric Jorgenson — Eric Jorgenson
... See moreCollins explained the flywheel concept, a metaphor for viewing their strategy, as a virtuous cycle of success that overtime will create tremendous momentum.
He encouraged Bezos and the board not to react, but rather to sketch out the components of a flywheel and focus his team on pushing it every day.At Amazon, the flywheel centers on making
Consistency is key: The “Flywheel” concept is another valuable tool for managers. Collins describes it as the process of building momentum through consistent and disciplined actions, which over time lead to breakthrough results. For managers, this means focusing on steady, incremental improvements rather than seeking quick fixes or dramatic
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