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consumerism reading list

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Consumism

Second-hand will become first choice. “New” won’t be the default filter anymore as sustainability becomes non-negotiable.

Greg Isenberg • The Future of Commerce - Greg Isenberg

a service economy wherein consumers obtain services by leasing or renting goods rather than buying them outright.

Paul Hawken • Natural Capitalism

Los consumidores

Philip Kotler • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital

As more items are invented and manufactured—while the total number of hours in a day to enjoy them remains fixed—we spend less and less time per item. In other words, the long-term trend in our modern lives is that most goods and services will be short-term use. Therefore most goods and services are candidates for rental and sharing.

Kevin Kelly • The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

The psychology of the internet looks nothing like the Super Bowl. The internet is hyper-fragmented. It’s an isolated, personalized, asynchronous, choose-your-own-adventure experience. Brands, which used to be mass-produced, are now micro-targeted. The internet has unlimited shelf space, so monopolizing brick and mortar shelves is no longer a defens... See more

David Perell • What the Hell Is Going On?

But this era is over. Now consumers have coalesced into the powerful multitude. Their empowerment can more and more be seen as a threat for society. Just like Walmart, tech companies such as Amazon and many others prove that in the Entrepreneurial Age, a multitude hungry for quality at scale beats workers and society most of the time, inflicting a

Nicolas Colin • Hedge: A Greater Safety Net for the Entrepreneurial Age

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