Sublime

In closing, it is interesting that for AP to grow (exponentially) in time (see chapter 9) we need exponential growth in per capita wages (labor productivity) and/or capital rents (capital productivity) as well as, in cities, some population growth. In this sense, uses of labor and of capital should really be seen as investments that require good

Our main message is that growth rate should be part of your strategy formulation process, and that the pros and cons of various growth rates be thoughtfully considered. In general, the healthiest companies do grow, but at rates that allow them to put in place the pieces of greatness along the way. The question should not be, “How can we grow the

• How to spot it: Selling - there’s a a direct call to action


• Time horizon : short (weeks)


• What you should expect from growth marketing : sales results

• How to spot it: Storytelling - there’s no direct call to action


• Time horizon : long (months, years)


• What you should expect from brand marketing : awareness,

Growth was about engineer[ing] systems of scale and enabling our users to grow the product for us.”

Where are the feedback loops that amplify or diminish signals?

any time you can’t pinpoint the sources of a company’s growth rate—or the reasons for a sharp divergence between the top and bottom lines, as was the case with Big Blue—you should be wary of the quality of that growth

The Allee effect → The Network Effect Allee Threshold → Tipping Point Carrying capacity → Saturation