Sublime

Independent esports streamers provide new broadcasting opportunities and unique ways for brands to connect with ~2.15m+ viewers daily

When we spoke to Josh, he mentioned how shockingly under-monetized esports is: “The average NFL viewer is valued at, like, $45 per fan or something; esports is at around $3. Especially in esports, the viewer has been trained to get too much value for free.”

In 2019, we saw the streaming wars between Twitch, YouTube, Facebook, and Mixer heat up for individual creators. I expect there to be a shift in strategy towards structuring deals around leagues, tournaments, and teams.

> competitive gamer goes from MIT to winning street fighter to leading street fighter remakes in his own words — it's not advice for everyone; it's only for those interested in winning a negative review calls it underground and insists, "it shouldn't even be for... See more

Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer: