Sublime
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Taste is the bone-deep feeling that you’ve made something good. It is a sense, inexplicable and ephemeral. But it’s also a tangible skill that’s increasingly essential. Taste is how a business differentiates itself when attention is scarce and choice is abundant. Knowing what to make is just as important as the ability to make it.
Evan Armstrong • The Art of Scaling Taste
What unites niche brands, magazines, and establishments is taste as an activity, constantly practiced, developed, and cultivated. Their taste is opinionated and always evolving, refined
and questioned, judged and discussed.
It’s a taste in progress.
and questioned, judged and discussed.
It’s a taste in progress.
Ana Andjelic • Taste in progress
The Taste Economy is the idea that there are essentially only three business moats: proprietary technology, supply chain innovation and taste.
Daisy Alioto
sweet, salty, sour, bitter, and savory (umami). Umami literally means “pleasant savory taste” or “deliciousness” in Japanese and owes its mouthwatering quality mostly to glutamate, an amino acid classically found in monosodium glutamate, or MSG.
David Perlmutter • Drop Acid: The Surprising New Science of Uric Acid—The Key to Losing Weight, Controlling Blood Sugar, and Achieving Extraordinary Health
The world of taste is commonly described as encompassing five—possibly six—basic characteristics: sweetness, sourness, saltiness, bitterness, savoriness (umami), and possibly heartiness (kokumi).