The problem here is our obsession with popularity. We’ve been imbued with popularity contests since the beginning of our social lives. We’ve been primed to assess cultural output by how many others liked it. Movie and music studios, fashion conglomerates, publishers, social media, and other cultural industries generate efficient formulas to create... See more

“One’s capacity to see (voir) is a function of the knowledge (savoir),” remarked Bourdieu.

What unites niche brands, magazines, and establishments is taste as an activity, constantly practiced, developed, and cultivated. Their taste is opinionated and always evolving, refined

and questioned, judged and discussed.

It’s a taste in progress.