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You can use Behavior Design at work to design a wellness program, recruit the best talent, and create habits for productivity. These methods I’m sharing are the most practical, powerful, and reliable way to succeed on your professional projects. The concepts can be applied broadly: Tiny Habits for Better Meetings, Tiny Habits for Working Moms, Tiny
... See moreBJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
Giving small bits of information and then providing a way for people to get more information results in more information-seeking behavior.
Weinschenk Susan • 100 Things Every Designer Needs to Know About People (Voices That Matter)
The dopamine system is most powerfully stimulated when the information comes in small amounts, so that it doesn’t full satisfy the desire for information.
Weinschenk Susan • 100 Things Every Designer Needs to Know About People (Voices That Matter)
Leverage their expertise.
Julie Dirksen • Design for How People Learn (Voices That Matter)
This research supports the notion that we look to others to validate what our behavior should be.
Susan M. Weinschenk • Neuro Web Design: What Makes Them Click? (Voices That Matter)
Save all capital letters for headlines, and when you need to get someone’s attention, for example, before deleting an important file.
Weinschenk Susan • 100 Things Every Designer Needs to Know About People (Voices That Matter)
Simplicity changes behavior.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
The shorter the distance to the goal, the more motivated people are to reach it. People are even more motivated when the end is in sight.
Weinschenk Susan • 100 Things Every Designer Needs to Know About People (Voices That Matter)
If people perform a series of steps over and over again, the action will become automatic.