Sublime

Focus on meeting users’ goals.

“A Call to Minimize Distraction & Respect Users’ Attention.”

If you ask people to remember things in working memory, don’t ask them to do anything else until they’ve completed that task. Working memory is sensitive to interference—too much sensory input will prevent them from focusing attention.

4. Make us more polite and attentive.

• Identify the “good enough” controls that satisfy mainstream users’ needs and the “precision” controls for experts.

suspected that she and her team needed ongoing visual exposure to employees who would be covered by the programs. It had been true for me: I needed present reminders of my prospective audience members to keep my writing aligned with their interests and communication styles. That was why I’d decided to write my book exclusively in the space that pro

Instead, they needed to match their customers with specific behaviors that were easy and effective. They learned that their web pages should focus less on the “why” and focus more on the “how to.”

Signalling, Subconscious hacking, Satisficing and Psychophysics.