Sublime
An inspiration engine for ideas
Watching Steve Jobs in an Apple board meeting was like watching a master conductor direct an orchestra. There was no confusion, no conflict. The board members already knew most of what he was going to say so they could just smile and nod.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
An executive who has worked at Apple and Microsoft describes the differences this way: “Microsoft tries to find pockets of unrealized revenue and then figures out what to make. Apple is just the opposite: It thinks of great products, then sells them. Prototypes and demos always come before spreadsheets.”
Adam Lashinsky • Inside Apple -- From Steve Jobs down to the janitor: How America’s most successful—and most secretive—big company really works.
started while Jobs was running Pixar and NeXT.
Max Chafkin • Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
Walter Isaacson • Steve Jobs
Mike’s team had been charged with developing a simple way to turn a home movie into a DVD, an app that would later show up as iDVD (one of the iLife apps). He and a partner worked hard to develop their ideas for an interface that would be user-friendly enough for Steve, and prepared to share their work with him by creating all kinds of sample scree
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