Steve Jobs’ 9 Product Development Tactics for Founders. | VC & Startup Jobs.

Virality fades. What matters more is whether people stick around.

Look for:

• Daily and weekly active users (DAU/WAU)


• Retention curves over 30, 60, 90 days


• Signs that users are getting real value

Jobs’ product-creation philosophy was to avoid asking customers what they wanted because their answers would be predicated on what they already knew based on existing products.

On the contrary, instead of focusing just on the functional needs of customers, he observed what they were trying to accomplish on a social and emotional level as well. He th... See more