Sublime

- Multi planetary existence

- SpaceX

- Holy grail of rocketry is 100% reusability

Musk incorporated Space Exploration Technologies in May 2002. At first he called the company by its initials, SET. A few months later, he highlighted his favorite letter by moving to a more memorable moniker, SpaceX. Its goal, he said in an early presentation, was to launch its first rocket by September 2003 and to send an unmanned mission to Mars

NASA spaceflight chief Bill Gerstenmaier, who would later end up at SpaceX, gave him the news: SpaceX was going to be awarded a $1.6 billion contract to make twelve round trips to the Space Station. “I love NASA,” Musk responded. “You guys rock.” Then he changed his password for his computer login to “ilovenasa.”