Sublime

Why has no other retail brand attempted this? Why do my M&S corduroy trousers not simply contain a URL and a reference number if I wish to reorder them? Or allow me to order a second pair by text?

If we need a more objective answer to the question of which brand is good at personalisation, last year that answer would be Thrive Market and Sephora taking the top spots, followed by DSW and Adidas.