Jason
@jasonslibrary
Jason
@jasonslibrary
C.S. Lewis advice on writing
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
“People learn, early in their lives, what is their reason for being,” said the old man, with a certain bitterness. “Maybe that’s why they give up on it so early, too. But that’s the way it is.” - The Alchemist, Paulo Coelho
raison detre and
Business Quotes and
Business Quotes and Thought provoking
On founders who become CEOs, interesting way of seeing things
The extreme of the Shadow response is related to the level of denial not the extreme nature of what is being denied.
Anyhow, the older I get, the less impressed I become with originality. These days, I’m far more moved by authenticity. Attempts at originality can often feel forced and precious, but authenticity has quiet resonance that never fails to stir me.