Jason
@jasonslibrary
Jason
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
The extreme of the Shadow response is related to the level of denial not the extreme nature of what is being denied.
Dr. Matthew B. James • Integrate the Shadow, Master Your Path
Anyhow, the older I get, the less impressed I become with originality. These days, I’m far more moved by authenticity. Attempts at originality can often feel forced and precious, but authenticity has quiet resonance that never fails to stir me.
Elizabeth Gilbert • Big Magic: Creative Living Beyond Fear
A story I wrote on hating camping went viral over the weekend. A friend messaged me on Saturday night to say that it was an Apple News Editor's Pick, and then Suzie Loiselle emailed with the stats shown below. I was just interviewed by a Vancouver radio station about the piece. Was this the best story I've ever written? No. But it touched a nerve... See more
Lola Augustine Brown • Lola Augustine Brown on LinkedIn: A story I wrote on hating camping went viral over the weekend. A friend…
“No man can know what power he can rightly call his own unless he presses a little,” he wrote.
Stephen Cope • The Great Work of Your Life: A Guide for the Journey to Your True Calling
Robert Frost
Merton says it is: “We cannot master everything, taste everything, understand everything, drain every experience to its last dregs. But if we have the courage to let almost everything else go, we will probably be able to retain the one thing necessary for us—whatever it may be. If we are too eager to have everything, we will almost certainly miss
... See moreStephen Cope • The Great Work of Your Life: A Guide for the Journey to Your True Calling
Victories attained by right thought can only be maintained by watchfulness. Many give way when success is assured, and rapidly fall back into failure.
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Reminds me of how we often slow down before we reach the finish line in anticipation of finishing, and in doing so, finish short or make a mistake. “Don’t stop when you’re tired, stop after you’ve finished”
Right size is everything. Think of the small as large.
Stephen Cope • The Great Work of Your Life: A Guide for the Journey to Your True Calling
The whole world is inside each person, each being, each object. To know any part of the world deeply, intimately, is to know the whole.