Jason
@jasonslibrary
Jason
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
Most CEOs are CEOs because they started the businesses they run - not because they are abnormally smart or qualified.
Often they’re the least qualified people in the company, since they’re the only ones who didn’t go through an interview process.
Often they’re the least qualified people in the company, since they’re the only ones who didn’t go through an interview process.
Sahil Lavingia • Tweet
Business Quotes and Thought provoking
On founders who become CEOs, interesting way of seeing things
We’ve been told — and taught — that mediums are neutral and content is king. You can’t say anything about “television.” The question is whether you’re watching “The Kardashians” or “The Sopranos,” “Sesame Street” or “Paw Patrol.” To say you read “books” is to say nothing at all: Are you imbibing potboilers or histories of 18th-century Europe?... See more
Ezra Klein • I Didn’t Want It to Be True, but the Medium Really Is the Message
Merton says it is: “We cannot master everything, taste everything, understand everything, drain every experience to its last dregs. But if we have the courage to let almost everything else go, we will probably be able to retain the one thing necessary for us—whatever it may be. If we are too eager to have everything, we will almost certainly miss
... See moreStephen Cope • The Great Work of Your Life: A Guide for the Journey to Your True Calling
“Almost everything will work again if you unplug it for a few minutes, including you.” ~ Anne Lamott
TWN / Issue 13: A Case for Sovereignty
See the world as your self. Love the world as your self. This is a simple reframe—like taking one small step to the side. You only have to love what you already love.
Stephen Cope • The Great Work of Your Life: A Guide for the Journey to Your True Calling
My only advice for surviving advice season is to add the following caveats to everything you’re told:
If it’s about AI, add: “…for now.” or “…yet.”
If it’s about productivity, focus, or creativity, add: “…for some brains.”
If it’s about fitness, add: “…for those with similar genetics.”
If it’s about monetization, add: “…for the short-term.”
If it’s
I’ve always had this sense that if you build a container for something, you will make things to fill it. What I frequently do is try to figure out different containers. A website is a container.
The Forbidden Zone
The whole world is inside each person, each being, each object. To know any part of the world deeply, intimately, is to know the whole.