Jason
@jasonslibrary
Jason
@jasonslibrary
“People learn, early in their lives, what is their reason for being,” said the old man, with a certain bitterness. “Maybe that’s why they give up on it so early, too. But that’s the way it is.” - The Alchemist, Paulo Coelho
raison detre and
Reminds me of how we often slow down before we reach the finish line in anticipation of finishing, and in doing so, finish short or make a mistake. “Don’t stop when you’re tired, stop after you’ve finished”
C.S. Lewis advice on writing
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
Anyhow, the older I get, the less impressed I become with originality. These days, I’m far more moved by authenticity. Attempts at originality can often feel forced and precious, but authenticity has quiet resonance that never fails to stir me.