Jason
@jasonslibrary
Jason
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
“People learn, early in their lives, what is their reason for being,” said the old man, with a certain bitterness. “Maybe that’s why they give up on it so early, too. But that’s the way it is.” - The Alchemist, Paulo Coelho
raison detre and
I’ve always had this sense that if you build a container for something, you will make things to fill it. What I frequently do is try to figure out different containers. A website is a container.
The Forbidden Zone
to know the world is the chiefest delight in life.
Stephen Cope • The Great Work of Your Life: A Guide for the Journey to Your True Calling
In design, AI inspires me no more than elevator music or a business presentation. However, it often shows me what I do not want. When I ask Chat-GPT how I could better phrase something, I almost always get the most uninteresting, boring, often meaningless answer. As an author that writes to say something meaningful, get upset about this, and in... See more
Oliver Reichenstein • AI and the Beauty of Human Flaws
It is, therefore, the sacred duty of every individual human soul to be utterly and completely itself—to be that jewel at that time and in that place, and to be that jewel utterly. It is in this way—merely by being itself—that one jewel holds together its own particular corner of Space and Time. The action of each individual soul holds together the
... See moreStephen Cope • The Great Work of Your Life: A Guide for the Journey to Your True Calling
We’ve been told — and taught — that mediums are neutral and content is king. You can’t say anything about “television.” The question is whether you’re watching “The Kardashians” or “The Sopranos,” “Sesame Street” or “Paw Patrol.” To say you read “books” is to say nothing at all: Are you imbibing potboilers or histories of 18th-century Europe?... See more
Ezra Klein • I Didn’t Want It to Be True, but the Medium Really Is the Message
Most CEOs are CEOs because they started the businesses they run - not because they are abnormally smart or qualified.
Often they’re the least qualified people in the company, since they’re the only ones who didn’t go through an interview process.
Often they’re the least qualified people in the company, since they’re the only ones who didn’t go through an interview process.
Sahil Lavingia • Tweet
Business Quotes and Thought provoking
On founders who become CEOs, interesting way of seeing things