Jason
@jasonslibrary
Jason
@jasonslibrary
“People learn, early in their lives, what is their reason for being,” said the old man, with a certain bitterness. “Maybe that’s why they give up on it so early, too. But that’s the way it is.” - The Alchemist, Paulo Coelho
raison detre and
Reminds me of how we often slow down before we reach the finish line in anticipation of finishing, and in doing so, finish short or make a mistake. “Don’t stop when you’re tired, stop after you’ve finished”
See the world as your self. Love the world as your self. This is a simple reframe—like taking one small step to the side. You only have to love what you already love.
Check often
The whole world is inside each person, each being, each object. To know any part of the world deeply, intimately, is to know the whole.
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
to know the world is the chiefest delight in life.