Jason
@jasonslibrary
Jason
@jasonslibrary
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
My only advice for surviving advice season is to add the following caveats to everything you’re told:
If it’s about AI, add: “…for now.” or “…yet.”
If it’s about productivity, focus, or creativity, add: “…for some brains.”
If it’s about fitness, add: “…for those with similar genetics.”
If it’s about monetization, add: “…for the short-term.”
If it’s
Right size is everything. Think of the small as large.
Actions taken in support of dharma change the self. The act of commitment itself calls forth an unseen dharma power.
Business Quotes and
Check often