Jason
@jasonslibrary
Jason
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
See the world as your self. Love the world as your self. This is a simple reframe—like taking one small step to the side. You only have to love what you already love.
Stephen Cope • The Great Work of Your Life: A Guide for the Journey to Your True Calling
My only advice for surviving advice season is to add the following caveats to everything you’re told:
If it’s about AI, add: “…for now.” or “…yet.”
If it’s about productivity, focus, or creativity, add: “…for some brains.”
If it’s about fitness, add: “…for those with similar genetics.”
If it’s about monetization, add: “…for the short-term.”
If it’s
Who has the right answers but I ignore because they’re not articulate?
What haven’t I experienced firsthand that leaves me naive to how something works? As Jeff Immelt said, “Every job looks easy when you’re not the one doing it.”
Which of my current views would I disagree with if I were born in a different country or generation?
What do I
... See moreMorgan Housel • I Have A Few Questions
Aimlessness is a vice, and such drifting must not continue for him who would steer clear of catastrophe and destruction.
Amazon Sign In
Check often
Great artists don’t study art history to figure out what art to create.
Great founders don’t analyze the market to figure out what product to build.
Navaltwitter.com“People learn, early in their lives, what is their reason for being,” said the old man, with a certain bitterness. “Maybe that’s why they give up on it so early, too. But that’s the way it is.” - The Alchemist, Paulo Coelho
raison detre and
Right size is everything. Think of the small as large.