Jason

The Rule of One for copywriting:

You have one reader. One big idea. One promise. And one offer.

Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.

“No man can know what power he can rightly call his own unless he presses a little,” he wrote.

If you don’t find your work in the world and throw yourself wholeheartedly into it, you will inevitably make your self your work.

Right size is everything. Think of the small as large.

Merton says it is: “We cannot master everything, taste everything, understand everything, drain every experience to its last dregs. But if we have the courage to let almost everything else go, we will probably be able to retain the one thing necessary for us—whatever it may be. If we are too eager to have everything, we will almost certainly miss