Jason
@jasonslibrary
Jason
@jasonslibrary
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
“People learn, early in their lives, what is their reason for being,” said the old man, with a certain bitterness. “Maybe that’s why they give up on it so early, too. But that’s the way it is.” - The Alchemist, Paulo Coelho
raison detre and
to know the world is the chiefest delight in life.
It is, therefore, the sacred duty of every individual human soul to be utterly and completely itself—to be that jewel at that time and in that place, and to be that jewel utterly. It is in this way—merely by being itself—that one jewel holds together its own particular corner of Space and Time. The action of each individual soul holds together the
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On founders who become CEOs, interesting way of seeing things