Jason
@jasonslibrary
Jason
@jasonslibrary
C.S. Lewis advice on writing
Check often
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
Reminds me of how we often slow down before we reach the finish line in anticipation of finishing, and in doing so, finish short or make a mistake. “Don’t stop when you’re tired, stop after you’ve finished”
The extreme of the Shadow response is related to the level of denial not the extreme nature of what is being denied.
the key to living a life true to dharma is a complete understanding of and respect for doubt.
Business Quotes and
“No man can know what power he can rightly call his own unless he presses a little,” he wrote.
Robert Frost