Sublime
An inspiration engine for ideas
3 Help prospects clearly understand your differentiated value versus other alternatives
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
The Best Way To Answer “So What Do You Do?” | Clay Hebert | TEDxReno
youtube.comIn order to break through the noise, companies would need to take into account their own strengths and weaknesses, then contrast them with their competitors to create a unique leadership position in the minds of customers.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Use your unique advantage The best differentiators are at the intersection of what is super valuable to customers and what you can uniquely deliver. Even though it’s obvious, I find it helpful to draw that as a Venn diagram for teams:
Jake Knapp • Click: The practical and effective guide to developing successful new ideas quickly, from the New York Times bestselling authors
A box of books from well-regarded experts (CADRE) cements the brand positioning and core values of an organization dedicated to growth and learning.
Joey Coleman • Never Lose a Customer Again
his distinctive style of architecture.
Peter Sims • Little Bets: How breakthrough ideas emerge from small discoveries
BizWorld: How to Create an Irresistible Business Universe Your Customers Love to Buy from and Hate to Leave
amazon.com