Never Lose a Customer Again

Personalized communications and connections can be systematized and done at scale. Certainly it requires more effort, but once the philosophy is adopted across the organization and investments are made to identify, track, and act on customer information, the effort to design remarkable experiences becomes minimal.

It’s almost impossible to expect an employee to “wow” a customer if they have never personally experienced being wowed.

over the life cycle of the customer relationship. By helping salespeople see the benefit of moving

beyond transactional relationships and implementing sales incentives that align with securing long-term customers, an organization can avoid customer turnover and instead bring in the right customers from the beginning.

Too many salespeople are concerned with making the sale today and in doing so miss out on the long-term benefits of taking the time to build rapport. While it certainly requires more work and will likely take more time, the return on this investment of effort is incredible

By giving me a root beer, Wealth Factory showed me they care about their clients.

Rarely does the salesperson address the emotional/personal experience the customer will have when dealing with the company after the sale. The “feelings” associated with working together are just as important as the steps and deliverables, yet are rarely addressed. According to research by international consulting firm McKinsey, 70 percent of buyin

Bobby later told me he hadn’t even read the report I gave him. Because I had given him a taste of what it would be like to participate in our membership and be treated in a remarkable way, I made the sale.

The ultimate customer is one who becomes an advocate for your business or brand.