Sublime

To cut down on all those random emails at GRAIL, Burns started a weekly newsletter, The Rundown. • It shows up like clockwork in all 750-plus employees’ inboxes, “just like the old afternoon or morning paper,” according to Burns. • The cheery opening: “It’s Friday, GRAILERers!” Each issue is about 1,400 words—a 5-minute read.

by Carlos A. Gomez-Uribe and Neil Hunt.

Our email blasts, which I sent out every few weeks, were celebratory missives, written to our friends. I kept the tone personal: Come to a party at the house. Or come to a Dolls show at a club. Or come…

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