Sublime
An inspiration engine for ideas
Margolis proposed that there are two very different kinds of cognitive processes at work when we make judgments and solve problems: “seeing-that” and “reasoning-why.” “Seeing-that” is the pattern matching that brains have been doing for hundreds of millions of years. Even the simplest animals are wired to respond to certain patterns of input (such
... See moreJonathan Haidt • The Righteous Mind: Why Good People Are Divided by Politics and Religion
The power of such known knowns has been discovered independently in many different fields—linguists call it “common ground,” game theorists call it “common knowledge,” cognitive scientists term it “second-order knowledge,” and psychologists prefer “metacognition.”
Michael Morris • Tribal: How the Cultural Instincts That Divide Us Can Help Bring Us Together
the Big Five traits (neuroticism, extroversion, openness, conscientiousness and agreeableness)
Margaret Heffernan • Uncharted
THE PSYCHOLOGY OF DEALS
Jonah Berger • Contagious: Why Things Catch On
“Scarcity: Why Having Too Little Means So Much” (2013) by Mullainathan and Shafir. They investigate how the experience of scarcity has cognitive effects and causes
Sönke Ahrens • How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking
The part of the brain that influences our behavior and decisions does not have the capacity for language. We have trouble saying clearly, in emotional terms, why we do what we do, and offer rationalizations that, though valid and true, are not powerful enough to inspire others. So when asked why they showed up that day, people pointed to Dr. King
... See moreSinek, Simon • Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose
There is something in all of us that makes us instinctively want to explain the world around us in terms of people’s essential attributes: he’s a better basketball player, that person is smarter than I am.
Malcolm Gladwell • The Tipping Point
