Sublime

The one-word pitch

Daniel H Pink • To Sell Is Human

Note that the call to action is strong and contains a degree of scarcity because it is a one-time offer.

Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen

one at all). But if my book has been personally recommended? That’s complete immunity to all competitive dynamics. This is why I was happy to launch The Mom

Rob Fitzpatrick • Write Useful Books: A modern approach to designing and refining recommendable nonfiction

Scott Hurff, a Sales Safari alum, discusses the Sales Safari method in depth in his book Designing Products People Love.

Michele Hansen • Deploy Empathy: A Practical Guide to Interviewing Customers

No Monologues

Jeff Shannon • Lead Engaging Meetings

less is more.”

Tim Burress • The Hamster Revolution: How to Manage Your Email Before It Manages You

Quick-Witted

Todd Herman • The Alter Ego Effect: The Power of Secret Identities to Transform Your Life

MEET YOUR GREATEST GIFT TO READERS, THE NARRATOR

Steve Almond • Truth Is the Arrow, Mercy Is the Bow: A DIY Manual for the Construction of Stories

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