Sublime
An inspiration engine for ideas
Timing is critical.
Jack Trout • Positioning: The Battle for Your Mind
EVERY STORY NEEDS A TELLER
Steve Almond • Truth Is the Arrow, Mercy Is the Bow: A DIY Manual for the Construction of Stories
Around this time, the popular American magician Howard Thurston hired his own secret weapon: Guy Jarrett. Jarrett worked with a range of materials and engineered complex props like the Siamese Cabinet. During the trick, Thurston would wheel out the cabinet, open all its doors to show it was empty, and then close it back up. A second later, people w
... See moreIan Frisch • Magic Is Dead: My Journey into the World's Most Secretive Society of Magicians
Call Out the Rabbit Hole
Jeff Shannon • Lead Engaging Meetings
are going to promote your own book,
Rob Fitzpatrick • Write Useful Books: A modern approach to designing and refining recommendable nonfiction
James Gilmore and Joseph Pine (who wrote the seminal book The Experience Economy).
Dan Heath • The Power of Moments: Why Certain Experiences Have Extraordinary Impact
in order for your touchpoints to reach a customer eight times, you need to send out dozens of pieces of communication they may actually ignore.