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Last accessed on • Get Slightly Famous
Law #4: Languaging In The Main Title By a wide margin, the vast majority of best-selling books use Non-Obvious, more “sticky” (sometimes veering into the territory of “clever”) main titles, followed by extremely Obvious, straightforward “How To” subtitles.
Eddie Yoon • Snow Leopard
The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
amazon.com
Branding creates expectations because branding increases the perception of value.
Dan Ariely • Dollars and Sense
The legendary Patty McCord, who was chief talent officer at Netflix for fourteen years, has made a great point about your top and bottom 3%. Her lesson about the top 3% is that the best perk you can give them is more “3%-ers” to work with and have around. She found that all of the formal policies of most HR groups in global corporations are written
... See moreScott Miller • The Leadership Campaign
“History shows that the first brand into the brain gets twice the long-term market share of the No. 2 brand and twice again as much as the No. 3 brand,”
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Maverick1000 MastermindTalks