Sublime

KPI will ooze credibility. They will tell you about their insights, their thought leadership and the publications they are featured in. They will talk about their case studies and success stories; within seconds you know they are a legitimate professional in their field.

Think about the last time you bought something from a company you never did business with. Value skew prompted you to buy—some discernible value attribute took you from interested to buyer. For example, I recently purchased an electrolyte powder for my morning drink. The one I selected contained natural flavors. While it was more costly, that