Sublime
An inspiration engine for ideas
“What customers or readers react to and how they decide what to invest in is not based on the 99 percent of what we have in common, but the one percent that makes us different.”
Jonathan Goodman • The Wealthy Fit Pro's Guide to Online Training: Help More People, Make More Money, Have More Freedom (Wealthy Fit Pro's Guides Book 2)
FROM a leader who values activity, TO a leader who values aligned achievement.
Jared Belsky • The Great Client Partner: How Soft Skills Are the True Currency in Client Relationships
Formula: Main Title Is A Synonym For The Book’s Big Idea
Eddie Yoon • Snow Leopard
MAKING YOURSELF MEMORABLE
Jeff Goins • You Are a Writer (So Start Acting Like One)
you have any hope of getting your reader by the lapels and making him listen to your message, you first have to give him a reason why. And, that reason is bound up in a promise he cannot resist.
Michael Masterson • Great Leads: The Six Easiest Ways to Start Any Sales Message
the category matters.
Eddie Yoon • Snow Leopard
Languaging frames the perceived value of your product or service:
Eddie Yoon • Snow Leopard
The reasons for this are almost directly tied to the Promise Lead’s unique success in the past. In short, more and more prospects today have become “hyper-aware.” That is, they’ve been hit so often with so many similar promises from a flood of so many similar products — thanks to the Internet and other always-on sources of advertising — that prospe
... See moreMichael Masterson • Great Leads: The Six Easiest Ways to Start Any Sales Message
The more public a product or service is, the more it triggers people to take action.