Sublime

Dan Kennedy once said, “There is no strategic advantage of being the second lowest price leader in town, but there is a huge strategic advantage of being the most expensive,”

Now while I’m digging my well and building relationships with people, at the same time I’m buying my way in to their audiences. I do this for a few reasons. First: It’s faster. Paid ads can give you immediate feedback. I can turn an ad on and within minutes have people flooding into my funnels. Second: It gives me the ability to test out different

Anyone can throw up an ad and get someone to buy once, but if you are willing to share your stories, build a connection with your audience, and actually serve them instead of only selling them something, they will continue to buy from you over and over again.

When you have this product, you’ll be able to ________. When you have this product, you’ll be able to get rid of ________.

Because of ClickFunnels’s rapid growth, many people have told me we are a unicorn because we have such a unique growth strategy, which is that we don’t grow through funding; we grow by hacking.

That’s why the concept of the break-even funnel in Secret #4 is so vitally important. All of the traffic I control and earn is always pushed into a front-end funnel that will ask for the visitor to give me their email address, subscribe to a Messenger list, or both. That way, I can convert them from traffic that I control or earn into traffic that

Qualifying subscribers is done through an opt-in or squeeze page that offers something of value

Do you see how this works? I earn my way onto a platform, and then my offer at the end pushes customers into one of my front-end, break-even funnels. Each of the funnels is created in such a way that there is value at every step of it.