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Give me some new information. Tell me what my competitors are up to. Tell me what you’ve been doing for other companies like mine. Find a way to be helpful to me. You’ve got to give a favor to get a favor—there’s no better way to win my trust than to be helpful to me right from the beginning. Someone who brings me new ideas and suggestions, without

David H. Maister • Managing The Professional Service Firm

If you think you need the best product to win a marketing battle, then it’s easy to believe you have the best product. All that’s required is a minor modification of your own perceptions.

Al Ries, Jack Trout • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Sage Advice From David Ogilvy:

David Senra x.com

The psychological complexity of human behaviour is reduced to a narrow set of assumptions about what people want, which means they design a world for logical rather than psycho-logical people.

Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

The Diary of a CEO

Pillar 2. The Story

Law 10. Useless absurdity will define you more than useful practicalities.

You public story will be defined not by all the usefull practical things that you do - in many cases, not even by the products that you sell - but by the useless absurdity that your brand is associated with.

A brand’s publicity is defined

The best products and services are a reflection of your proven, high-performing topics.

Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

Rory Sutherland, vice chairman of the Ogilvy advertising agency, famously told a story about an office building where people complained that an elevator took too long to arrive. Instead of spending $1 million to make the elevators 5 percent faster, they solved the problem by spending around $100 to add mirrors so people could look at themselves... See more

Sari Azout • The End of Productivity

I think Robert Trivers is right in his theory of self-deception; if he were not, our job as advertisers would be much easier than it is. We could just ask people why they did things or whether they would buy them, and they would reply honestly: ‘No I wouldn’t normally pay $4.65 for a coffee, but if you put a fancy green logo on a paper cup so I