Sublime

Ukemi teaches us to concede a technique to the opponent and recover, allowing us to come back and fight again rather than refuse to concede anything and risk being broken and losing everything immediately.

I remember reading a story about the late Gary Halbert when I first started my business where he said, “You are only one sales letter away from striking it rich.”

most powerful things I learned from Gary Vaynerchuk is a concept he calls “Document, Don’t Create.”

Here are a few things we have done to increase the perceived value of our offer so far: We changed what we sell from an improvement offer to a new opportunity. We developed proprietary frameworks that are unique to us. We created our own category inside the marketplace where we can become the category king. We packaged our frameworks in different w