Sublime

Core innovations optimize existing products for established markets;

strategic inflection point.

enhancing its capabilities and adding new features.

Decisions are temporary.

“The fundamental thing that Linear did differently was this idea of being highly opinionated,” she says. “They understood that, the truth is, most companies have no idea what the right software development process is,” Zhan says. “The subset who do would much prefer focusing on building their product than dedicating time to shaping this process—cu

attract more customers

Over time, those one-page summaries became the de facto standard for settling product arguments throughout the organization.