Sublime
An inspiration engine for ideas
“Your safest opening,” says Drayton, “ ... is your prime benefit and offer ... an instant statement, instantly comprehensible.”
Michael Masterson • Great Leads: The Six Easiest Ways to Start Any Sales Message
The best businesses in the world earn the trust of their prospects and help them understand why the offer is worth paying for.
Josh Kaufman • The Personal MBA: A World-Class Business Education in a Single Volume
with their pricing structure and finally had
Bob Burg, John David Mann • The Go-Giver
In his seminal book Predictably Irrational, Dan Ariely describes an experiment that revealed just how much consumers’ decisions about the price they would like to pay are affected by the set of options they have to choose from. The idea for the experiment was born when Ariely noticed that The Economist magazine was using a rather perplexing pricing
... See moreMorgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Dru Riley • Paid Newsletters: Conversion Rates, Newsletter Bundles, Building a Six-Figure Newsletter
prominence and reputation would be the keys to winning clients.
David H. Maister • Managing The Professional Service Firm
If you want to get people’s attention, Chandler realized, an effective strategy is to be cheaper and easier than the things they’re currently buying and using.
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
The point here is that the more good or harm that any expert can cause, the more specialized their positioning.