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best practice development techniques would be writing articles or books, giving speeches or being quoted in the appropriate media, thus establishing credentials as an “expert.” Practice development would tend to revolve more around building the reputation of individuals rather than the firm, as in the common client comment “I hire lawyers, not law

David H. Maister • Managing The Professional Service Firm

Psychology of Persuasion: Unleash the Power of Influencing People, Gaining Confidence, Mastering Communication and Becoming a Leader (Business, Influence, Leadership)

Matt Riley

amazon.com

Cover of Psychology of Persuasion: Unleash the Power of Influencing People, Gaining Confidence, Mastering Communication and Becoming a Leader (Business, Influence, Leadership)

on “price” instead of “value.”

Alex Hormozi • $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

Success Principles: How To Be Number One In Your Market - More Clients, More Money

Dave Newton

amazon.com

Cover of Success Principles: How To Be Number One In Your Market - More Clients, More Money

Keep it clean and simple. Contrary to popular belief, the fewer choices on the website the better. On my current webpage, there are three options: click on one of my new releases and go to Amazon, join my newsletter to get something free, or navigate through the drop down bars to find individual series pages. Mostly, my landing page emphasizes two

Scott Moon • The Writing Dream: and How to Make it to Happily Ever After

Thumbnail of The Illegible Margin: Profiting From the Gap Between the Map and the Territory

taylorpearson.me • The Illegible Margin: Profiting From the Gap Between the Map and the Territory

“Formstack works great for larger surveys, and Qualaroo is what we use to do micro-surveys with visitors on our website.”

Matthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)

The Developer Facing Startup: Alchemist Accelerator’s go-to-market playbook for early-stage developer-facing startups

Adam Frankl

amazon.com

Cover of The Developer Facing Startup: Alchemist Accelerator’s go-to-market playbook for early-stage developer-facing startups

I price my products at an affordable rate, make them as valuable as possible, and simply ask people to tell their friends if they enjoyed them. I've found this pricing approach to be just as effective (if not more so) than a money-back guarantee.
This is why I recommend that people price things to be accessible and create a WOM machine. It's easy to