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Influence: The Psychology of Persuasion (Collins Business Essentials)
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Maps can influence territories:
Rhiannon Beaubien • The Great Mental Models Volume 1: General Thinking Concepts
The Undefeated Marketing System : How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents
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This is why I was happy to launch The Mom Test at the relatively high price of $30 for such a short book, despite having no personal reputation or platform at the time. I figured that if people were hearing about the book via individual recommendations, then I could price it however I liked. (See Chapter 8 for a few more notes on optimizing
... See moreRob Fitzpatrick • Write Useful Books: A modern approach to designing and refining recommendable nonfiction
one useful strategy Amazon has found is to undercut their competitors on popular products but actually raise the prices on uncommon products, such as by discounting bestsellers while jacking up prices on obscure books. The idea is that most people will just search for the most common products (which will end up being cheaper on Amazon), so they’ll
... See moreAditya Agashe • Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job)
You can read Robert Cialdini,
Tim Ferriss • The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
In his seminal book Predictably Irrational, Dan Ariely describes an experiment that revealed just how much consumers’ decisions about the price they would like to pay are affected by the set of options they have to choose from. The idea for the experiment was born when Ariely noticed that The Economist magazine was using a rather perplexing pricing
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