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The Automatic Customer: Creating a Subscription Business in Any Industry

John Warrillow

amazon.com

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Thumbnail of The Illegible Margin: Profiting From the Gap Between the Map and the Territory

taylorpearson.me • The Illegible Margin: Profiting From the Gap Between the Map and the Territory

Escaping the Build Trap: How Effective Product Management Creates Real Value

O'Reilly Media • 1 highlight

amazon.com

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Reducing the friction for individuals is key. But as outlined in Law #1, churn is inevitable, so it is critical to retain the most successful customers, even and especially as they grow to require enterprise level features and support. This means progressively building functionality to support the upmarket opportunity without distracting from the s... See more

Bessemer Venture Partners • Roadmap: Enabling entrepreneurship in the creator economy

Kate showed the company that the number of renewing customers was a far more important metric for success (and far cheaper) than the number of new customers acquired. Magazines.com also changed its home-page messaging in order to speak to existing customers, added more renewal offers, and improved customer support for paid users.

Paul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription Businesses

Robert Skrob

amazon.com

Cover of Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription Businesses

Less but better

Greg Mckeown • Essentialism: The Disciplined Pursuit of Less

The thriving Westfield World Trade Center mall in downtown Manhattan, for example, is part museum, part entertainment complex, part showroom, part social watering hole. Its stores are doing fine, but management understands it needs to invest in access and amenities to keep feeding the Disney Parks “flywheel” growth model of foot traffic, entertainm

Tien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It

How to win in consumer subscription

Lenny Rachitsky lennysnewsletter.com