Why more direct-to-consumer brands are exploring membership models

Membership promises to be such a powerful and scalable way to build a brand that it’s also catching the attention of investors. Why? Memberships offer recurring revenue and since not all of the perks are directly tied to physical goods, they can be delivered virtually 

Through their membership programs, brands also get the opportunity to gather data and feedback from the conversations that customers are having with the brand, or through the platforms it provides for them.

Brands that offer memberships see them as something that allows the brands to offer better value to customers, while also hopefully locking them in to make future purchases. 

At Early Majority, the $358 fee gets you a lifetime membership that provides early access to new products, heavily discounted pricing, events and a Discord server where you can chat with other members.The plan is to keep iterating on its current collection of outdoor wear based on member feedback and to introduce new products only when they identif... See more

by getting people to become members, they can better understand who their customers are and what they want from their brand