Sublime

RabbitHole is already the market leader in token distribution + customer acquisition for crypto protocols. We've given out hundreds of thousands of dollars in token rewards to users all around the world while pioneering a "learn-to-earn" model which incentivizes intentional participation with crypto projects over pure speculation + "number go up"... See more

The Rise of SNARF

SNARF stands for Stakes/Novelty/Anger/Retention/Fear. SNARF is the kind of content that evolves when a platform asks an AI to maximize usage. Content creators need to please the AI algorithms or they become irrelevant. Millions of creators make SNARF content to stay in the feed and earn a living.

Today, RabbitHole helps crypto projects to get more users and find contributors. Tomorrow, RabbitHole wants to become the credentialing system for web3 aka digital resume for the decentralized world. As users complete tasks, RabbitHole can curate an on-chain graph of a user’s prior achievements and thus develop a system of verifiable credentials.... See more

One such creator: Jeremy Carrasco, the creator behind Showtools AI. Since he started making content in June, Carrasco has grown 400K followers across Instagram and TikTok. Videos involve identifying a real food creator that looks AI and debunking AI videos. One video about a North Korea account that blocked him earned him 50K followers alone. “AI... See more

Netflix cofounder Reed Hastings

In Web2, membership forms around services. In Web3, services from around membership. Put simply, being a YouTube subscriber does not affect your privileges when engaging in a Twitch chat or a subreddit.

Joe examines many problems with the internet giants of today (i.e. Facebook, Twitter, Google, Netflix) and how they take advantage of the individuals who use their platforms, stating, “By addicting us to their systems they keep us sellable.” He continues to describe the misalignment of incentives which has resulted in humans becoming the product as... See more