Sublime
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Jenni Romaniuk • Better Brand Health eBook
guiding customers to the pathway that will require the least amount of effort is much more likely to mitigate disloyalty and create the best experience.
Matthew Dixon, Nick Toman, Rick DeLisi • The Effortless Experience
Mental Availability effect
Jenni Romaniuk • Better Brand Health eBook
Past brand buying
Jenni Romaniuk • Better Brand Health eBook
Which “job” translates to the highest revenue? • Where is the best place to put the majority of our acquisition spend?
Valentin Radu • The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
Baseline category competencies