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One groundbreaking experiment was conducted by Daniel Kahneman, who won the Nobel Prize in Economics.
Yuval Noah Harari • Homo Deus
The premise of this book is that doing well with money has a little to do with how smart you are and a lot to do with how you behave. And behavior is hard to teach, even to really smart people.
Morgan Housel • The Psychology of Money: Timeless lessons on wealth, greed, and happiness
A method for predictably altering behavior without restricting options or significantly changing incentives.
William Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
Sometimes the invisible handwave is combined with the incentives argument to suggest that when the stakes are high and the choices are difficult, people will go out and hire experts to help them. The problem with this argument is that it can be hard to find a true expert who does not have a conflict of interest. It is illogical to think that someon
... See moreRichard H. Thaler • Misbehaving: The Making of Behavioral Economics
So how did Benartzi and Thaler get around these challenges? They came up with a simple system to make saving feel painless. It aligns with our natures. As Shlomo said in a TED Talk, “Save More Tomorrow invites employees to save more maybe next year—sometime in the future when we can imagine ourselves eating bananas, volunteering more in the communi
... See moreTony Robbins • MONEY Master the Game: 7 Simple Steps to Financial Freedom
The way price discrimination usually works is that in order to get the lower price, the consumer has to do something,
Richard H. Thaler • Nudge: The Final Edition
often by trying to change the incentives that Doers face.