Sublime
An inspiration engine for ideas
Media companies focused on things like creating great stories whereas technology companies focused on creating a better way of doing things.
Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Tips & Tricks
Jim VandeHei, Mike Allen, • Smart Brevity

An interesting feature about this site is that ads don’t surround the
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
We figured out which story we could put on a billboard all the way down to the story we’d tell a longtime customer.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
- Smart Brevity is teachable.
Jim VandeHei, Mike Allen, • Smart Brevity
Some chalked up Hurley’s success to “luck,” in having created a workable video site just when Google and the world wanted one. But others credited Hurley’s instincts and sensibility for maintaining a service that normal people, even the less technically adept, found easy to use.
Mark Bergen • Like, Comment, Subscribe
Each day the team had a simple edict: don’t let YouTube.com crash.
Mark Bergen • Like, Comment, Subscribe
Glenn McDonald,