Sublime

To determine how to win, an organization must decide what will enable it to create unique value and sustainably deliver that value to customers in a way that is distinct from the firm’s competitors. Michael Porter called it competitive advantage—the specific way a firm utilizes its advantages to create superior value for a consumer or a customer

With growing clarity and focus, our research questions emerged. Specifically, how can a company break out of this red ocean of bloody competition and generate strong, profitable growth? What does it take to reach beyond the best,

successful leveraging of top professionals is at the heart of the success of the professional firm.

According to Professor Hall, the most successful commodity products differentiated themselves in one of two ways: either by low cost or by having the best reputation for quality or service.

In the Harvard Business Review. In its September–October 1980 issue, William Hull reported his study comparing companies that stressed differentiation with companies that competed on cost. In every measure that mattered—in return on equity, return on capital, and average annual revenue growth rate—the differentiators beat the tight-wads every time.

In principle, any person can spend any amount of money, provided he has sought the necessary advice before making the decision; the larger the purchase, the more people are typically involved in the advice process.