Sublime

“a good competitive strategy that will result in sustainably superior performance.”

Blue ocean strategists simultaneously pursue differentiation and low cost. They aim to break, not make, the value-cost trade-off.

Using five forces analysis simply to declare that an industry is attractive or unattractive misses its full power

orthogonal thinking

While all companies make efforts to control costs, there is only one low-cost player in any industry—the competitor with the very lowest costs. Having lower costs than some but not all competitors can enable a firm to stick around and compete for a while. But it won’t win. Only the true low-cost player can win with a low-cost strategy.

Analyze recent and likely future changes for each force.

Aravind has an extraordinary value proposition.

Second, deepen your strategic position, don’t broaden it.