Sublime
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We are constantly making decisions about whether something is worth our money, or trying to convince others to part with their money.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
social scientists uncovered the confidence heuristic: people tend to think that confident speakers must be correct.
Richard H. Thaler • Nudge: The Final Edition
Die Lehre von der Leistungsgesellschaft, die zur Überwindung ererbter Privilegien gedacht war, hat sich als eine Lehre zu ihrer Rechtfertigung herausgestellt, wie Michael Sandel in einem Buch zu diesem Thema gezeigt hat.
Eva Illouz • Explosive Moderne: Eine scharfsinnige Analyse unserer emotionsgeladenen Gegenwart (German Edition)
in shopper studies that ask people in a supermarket the price of an item straight after putting it into their trolley/basket, 50% are unable to name the price within +/–5% a mere five seconds after purchase (e.g.,
Jenni Romaniuk • Better Brand Health eBook
When it comes to learning, what we choose to do is guided by our judgments of what works and what doesn’t, and we are easily misled.
Henry L. Roediger III • Make It Stick
people have a strong tendency to go along with the status quo or default option.
Richard H. Thaler • Nudge: The Final Edition

There are two possible ways for us to reason, the heuristics being part of one—rationality being part of the other.
Nassim Nicholas Taleb • Incerto 4-Book Bundle
Our behaviour is known as “hyperbolic discounting” and it helps explain why we are generally poor at saving for retirement.