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The 1% Windfall: How Successful Companies Use Price to Profit and Grow

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Phishing for Phools: The Economics of Manipulation and Deception

George A. Akerlof, Robert J. Shiller

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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

Cover of Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Robbie Kellman Baxter

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The Art of Pricing: How to Find the Hidden Profits to Grow Your Business

Cover of The Art of Pricing: How to Find the Hidden Profits to Grow Your Business

Marketers Are From Mars, Consumers Are From New Jersey

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“Your job, throughout your entire life, is to disappoint as many people as it takes to avoid disappointing yourself.” ― Glennon Doyle

Reads with Ravi x.com

The Power to Compete: An Economist and an Entrepreneur on Revitalizing Japan in the Global Economy

Hiroshi Mikitani

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Almost Surely Dead

Cover of Almost Surely Dead