Sublime
An inspiration engine for ideas
“Your job, throughout your entire life, is to disappoint as many people as it takes to avoid disappointing yourself.”
― Glennon Doyle
Reads with Ravix.com
Products make identical claims and have similar features. Pricing often doesn't help frame value—similar products can have very different prices for non-obvious reasons.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription Businesses
amazon.com
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
amazon.com
companies have a strong incentive to exploit behavioral biases, including availability, unrealistic optimism, and anchoring.
Richard H. Thaler • Nudge: The Final Edition
one can never know with absolute certainty how customers will react to a price change . If we raise prices, will customers remain loyal or will they run in droves to the competition? Will they really buy more, if we cut prices?