Sublime

Moral of the story: Constant, consistent, and relentless contact with your list, your market, and your customers can build you a powerful brand people buy from, and often sight-unseen, simply because you have such a strong sense of what they want before they even do.

If you have a product you believe in, have confidence in that product and call your customers to action.

the key is to make a product that you, yourself, could market to a niche audience.

while most people focus on trying to minimize that cost and spend as little money as they can on advertising and not risk their budget, what I’m encouraging my students to do is to figure out a way to spend as much money as they possibly can on the lead. If you can spend $1 on a lead and I can spend $5, I’ll make you look stupid. They won’t even wa

Consider how someone would describe your book, movie, restaurant, campaign, candidacy—whatever—at a party. Consider someone trying to tell someone else about it in just 140 characters. What would they say? Will they feel stupid saying it? It’s a ______ that does ______ for ______. Have you made filling in those blanks as easy and exciting as possib

“I know a lot of people who make things who don’t stand proudly by their stuff,” Tyler says. “I don’t know if they’re too cool or they don’t want to look thirsty, but they’ll put a song out once on their stories — and that’s it.

"You went through something. You figured something out in a structured format. You recorded it. Not just one take. Parts