Sublime

As Burke said in describing his early years in Albany, “Murphy delegates to the point of anarchy.”7

My friend knows the fastest way to grow a company is to make the calls to action clear and then repeat them over and over. He’s made millions simply buying companies, creating stronger calls to action, and then selling the company after their revenue increases.

What we find is that those 20% of customers—that are 80% of the revenue—are generally 150% of the profit. So what we tell our clients from the get-go is: Your problem isn’t that you’re not making enough. It’s that you’re not keeping it.” Philippi has found that his clients make twin mistakes: They undercoddle their best customers and overcoddle

Positioning: The Battle for Your Mind