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The Behaviour Business: How to apply behavioural science for business success
amazon.com
You’ve chosen this life and, by reading this book, you know the odds well. They’re stacked in favor of people who take a long view and who quadruple down on their winners. They’re stacked in favor of the people who are self-aware enough to realize that the losses come early and the big wins come late in the process.
Jason Calacanis • Angel: How to Invest in Technology Startups—Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000

Making Money Is Killing Your Business: Second Edition: How to Build a Business You'll Love and Have a Life, Too
amazon.com
Profits are a product of doing the right thing—over and over again.
Joel Manby • Love Works: Seven Timeless Principles for Effective Leaders
Do you know what your values and priorities are, and what your organization’s values and priorities are?
John C. Maxwell • The 15 Invaluable Laws of Growth: Live Them and Reach Your Potential

In the coaching business and even in the teaching business, it all comes back to you. Who are you? Why do you do what you do? What do you represent?
Ajit Nawalkha • The Book of Coaching: For Extraordinary Coaches
